Reaction Article (A Web Awash in Liquor Ads, Promoting Moderation)

In my opinion, it was very smart that the vodka company used the campaign to promote their sales volume. Most of alcohol companies avoid mentioning the disadvantages of drinking but speak of many advantages of alcohol. However, every consumer knows they are lying. To my surprise, the company introduced not only good sides of alcohol to consumers but also bad ones. It was a courageous deed, because buyers may not buy their products, but actually, they succeeded. They won consumers trust.

For the government, it is a kind representation. The government can save a lot of money and strength of forcing alcohol companies to mark or advertise the sentences such as “Drinking much is harmful”. For alcohol companies, they can win consumers’ trust and advertise their brand. It is a convenient way of advertising on the Internet. Nowadays, no matter adolescents or adults can surf the Internet, so the Internet must have tremendous affluence on them. If companies can use this aspect, they can succeed easily.

Although the company introduced the bad and good side of drinking to consumers, consumers may be confused. After all, no doubt, drinking too much will hurt our health. I believe that the company must not emphasize on this aspect, so consumers must know that capitalists won’t do anything disadvantageous to themselves. We should know what is good for us. (225words)