2009年3月24日 星期二

Reaction Article (India's ultracheap car arrives with load of uncertainties)

For many people, buying a car may be a very difficult thing for them. However, the cheapest car will be sold in India’s car market. The car challenges to the current car market so much that every car company is afraid that their sales volume will fall down extremely.

I think the car can bring India a brand-new business chance. After all, the car is merely a little more expense than normal cars. Although it is not equipped with stereo, air conditioner, Supplemental Restraint System and burglarproof lock, most Indians will not mind it. For Indians, they just need to pay a little more money, and they can get a new car but not just a motorcycle. Because of the new cheapest car, a lot of Indians pawned their motorcycle for buying a new car. However, what they don’t know is that the car cannot protect people’s safety. According to some tests, they showed that those cars would be smashed once colliding to another car or something else.

If consumers want to buy this car, they should think of it carefully! For me, the car is just be added to an iron surface. The company should take consumers’ life into consideration. Though they want to earn money, they should assure every part of the car is safe. The government also has to strictly control the quality. For consumers, although the car is sold in India only, they must consider the car’s quality but not the prize. (246words)

2009年3月10日 星期二

Reaction Article (A Web Awash in Liquor Ads, Promoting Moderation)

In my opinion, it was very smart that the vodka company used the campaign to promote their sales volume. Most of alcohol companies avoid mentioning the disadvantages of drinking but speak of many advantages of alcohol. However, every consumer knows they are lying. To my surprise, the company introduced not only good sides of alcohol to consumers but also bad ones. It was a courageous deed, because buyers may not buy their products, but actually, they succeeded. They won consumers trust.

For the government, it is a kind representation. The government can save a lot of money and strength of forcing alcohol companies to mark or advertise the sentences such as “Drinking much is harmful”. For alcohol companies, they can win consumers’ trust and advertise their brand. It is a convenient way of advertising on the Internet. Nowadays, no matter adolescents or adults can surf the Internet, so the Internet must have tremendous affluence on them. If companies can use this aspect, they can succeed easily.

Although the company introduced the bad and good side of drinking to consumers, consumers may be confused. After all, no doubt, drinking too much will hurt our health. I believe that the company must not emphasize on this aspect, so consumers must know that capitalists won’t do anything disadvantageous to themselves. We should know what is good for us. (225words)